Being Different and Necessary

In arts entrepreneurship, being different and becoming necessary in the market can lead to profitability. To define how you are different is to compete. Defining how you are necessary is to serve.

Learning Outcome:

This exercise aides students in differentiating themselves from market competition and defining how they will serve their audience by being necessary. 

Ask the following of yourself:

  1. How is what you do different?
  2. How is what you do necessary?


Aide students in clearly defining how they are different from those who presently exist in the market. Assist them to understand how being necessary can lead to profitability and is an act of service.

If you would like to use these games in your own classroom, please do! If you do, let me know how how it goes and if you have suggestions for modifying a game. 

I can be reached at

Creative Commons License
Being Different and Necessary by James David Hart is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.


About James Hart

Jim Hart currently serves as Interim Chair of Arts Management and Arts Entrepreneurship & Director of Arts Entrepreneurship at Southern Methodist University, Meadows School of the Arts. Hart is also the founder of The International Theatre Academy Norway.
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