Ideation via Image and Persona Building

Learning Outcomes:

Students learn to develop entrepreneurial concepts with an imagined persona/audience/specific customer in mind.

In this process of ideation (developing original entrepreneurial concepts), using magazines, students identify a customer they wish to create for by selecting an image. This may be an image of any sort. Once students choose their picture, they build an imagined persona of the person, based on what information they gather from the image they choose.

They imagine the person’s age, geographical location, income, political affiliations, gender, profession and other relevant information for building a persona. With this information in mind, they create three original entrepreneurial concepts. Depending on the focus of the class, the instructor might ask that one concept is a nonprofit, one for-profit and another socially-based (social entrepreneurship). However, the instructor might choose that they are for-profit or any combination.

Following this process, students present their image and concepts before the class.

Created by Jim Hart

Creative Commons License
Ideation via Image and Persona Building by James David Hart is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.


About James Hart

Jim Hart currently serves as Interim Chair of Arts Management and Arts Entrepreneurship & Director of Arts Entrepreneurship at Southern Methodist University, Meadows School of the Arts. Hart is also the founder of The International Theatre Academy Norway.
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